A friend recently challenged me to write more about the reality of being an artist. And to be honest this is something that I dread, cause no-one likes a whiner… Often that’s how artist lives come across, but the reality is that being an artist is HARD. It is not for the faint-hearted, or the fame hungry. It requires commitment, huge personal cost and you lose friends along the way. But that’s where music fans come in, they are committed, altruistic and are prepared to dream with the artist. They are often the backbone of the artists’s work and career, they provide support encouragement and resources. So here are five things you need to know about being a music fan:

You mean the world to the artist. Yes really you do. You are part of the songwriter’s journey and they are thinking about what they want to convey to you when they are writing a new song. Every time you comment on a social media post, buy a CD or download a single, read a blog or share their music with someone new, you support the artist in ways you cannot imagine. When a songwriter shares new music with her fan base, it brings the music to life. So don’t forget to share the artist’s work, buy the music and tell your mates about it.

Artists love it when you interact with them. It helps them to know when their music is reaching people and who it is impacting. They love it when you get involved with music and are part of the creative process; it can be inspirational and add new dimensions to the work. We’re so lucky with social media that we can do this quite easily and regularly. At some point in their careers, most artists will experience loneliness and depression, especially when writing a new project. It can be a solitary time when you’re working away on a song or on the road touring. Over the years I’ve become great friends with some of my long term fans; they are the ones who know about the latest project before anyone else. Some of them have even suggested subjects for me to write about it. Thanks to technology and social media, the era of the inaccessible artist is long gone – get interacting! 

Buying the artist’s music is a game changer. Yes, I know artists aren’t meant to talk about money. However, the sum goes like this: no money = no music. Sad but true. It costs a lot of money to write, record and produce music and most artists pay for it out of their own pockets at great personal cost. Sadly in the current era, music doesn’t sell as most people listen to it for free on Youtube or stream it through platforms such as Apple Music or Spotify. These platforms are good in terms of getting music out to a broader audience, however they pay peanuts, far less than the single actually being downloaded directly from the artist. It’s a costly business and can mean that a lot of artists live below the poverty line in order to support their work. Buying a single, CD, T shirt or supporting their crowdfunding campaign makes all the difference. 

Your RSVP is a confidence booster. Turning up to a concert, interview or Facebook Live makes it all worth while. Releasing new music takes guts. Mosts artists are nervous about new projects, they’ve poured their heart and soul into it but they’ve no idea how it will be received. When you turn up to an event, you’re giving your seal of support and approval. A fan’s interaction can be make or break for a project or even a career. Booking agents look for acts that have an active, attentive fan base, who will turn up to concerts and bring crowd with them. RSVPing and be there, makes all the difference…

Sing! Dance! Enjoy! We make the music, the art, the shows for YOU. Enjoy the opportunity to learn more about the artist and the music. Enjoy the recordings, the live shows and the interviews. Enjoy every moment of it; life is too short not to enjoy each other’s gifts and talents. Thank you for all support, the music and the future!

So vinyl is hot right now (probably one thing that it shouldn’t be!). Over the last few years Aylesbury has seen it’s fair share of record and music retailers come and go, indicating the precarious nature of the music business in today’s climate. However, there’s a secret that the town is hiding… The Vicious Squirrel, based at Deco Audio. A few days ago, I took a trip to visit the record store in its new home since relocating from the town centre. Now based on the Gatehouse Industrial Estate (it took some finding as I didn’t know that it was inside Deco Audio!), the store boasts a dedicated warehouse space that houses vinyl from a wealth of genres and decades. There is also a floor of turntables and a repair workshop on site which tells you how serious they are about music – it’s a love affair and they are going to help you make your vinyl collection dream come true!

I was greeted on arrival and taken up the vinyl floor where I was offered a coffee to assist my browsing (if only I’d had more time!) which is great perk that other stores don’t offer. What I loved about this is that it’s record hunting for grown ups; time out from the kids and work to relive your childhood dreams whilst feeding your caffeine habit. The vinyl area is decorated with black walls that double as blackboards for the sales team to add on their favourite albums or record of the week recommendations. There’s even a vicious squirrel who watches over proceedings from his own top shelf… If you’re looking for new albums or old secondhand favourites, this store has got it all. The staff were knowledgeable and offered me advice on the best companies for reissues (and the worst too). I’ve since contacted them via social media and told them of my love of 80s Madonna and they’ve dug out some LPs for me to go and peruse. Attentive, good customer service is rare in this day.

My only bugbear is that their signage isn’t great, so it took a while to find the centre and it only opens three days a week. Give me records all day please! Notably I was the only woman perusing, which having worked in the music industry for decades I’m well used to, but come on ladies, get in on the seen! We know just as much as the boys!

The Vicious Squirrel have to some great events coming up in the near future. One that particularly caught my eye is the record fair from 30 August to 2 September, which quite frankly you all need to go and support! If you haven’t got a record player, why not??? Last night my evening was made perfect by George Benson and Pat Benatar whizzing around the turntable! The team also mentioned that they are keen to forge links with local bands and host album launches and music evenings. Aylesbury needs more opportunities for live music that extend past its established rock scene. They already have connections with Sweet Billy Pilgrim who originate from the town.

So would I go back to The Vicious Squirrel Records again? You betcha! I’m counting down the days! If you want to find out more information, The Vicious Squirrel